CONTRACTS

Contracts are merely guidelines. If in breach of contract, you'll need a lawyer, so try to associate with reputable people.

THE GOLDEN GOOSE

Nobody kills the goose that lays the golden eggs.

THE GOLDEN RULE

Whoever has the gold unfortunately makes the rules.

WORK

Never ask someone to do something you wouldn't do.

PRIORITIES

Don't let the tail wag the doggie.

LEAD

Never follow the herd.

OPPORTUNITIES

America is the best country in the world for opportunity. Take advantage of it, or find other happiness. Never take advantage of go-getters.

PACE

Pace yourself, don't run like a horse and stop like a donkey.

PARTNERSHIP

Never take on a direct partner.

WISDOM

Fool me once, shame on you, fool me twice, shame on me.

RECOGNIZE

A leopard never changes his spots.

SACRIFICE

Always be prepared to sacrifice your leisure time to get ahead.

SELF-SUFFICIENCE

Never rely on personnel to do important business tasks unless you are a publicly traded company, essentially bribing for performance with investors money.

REALISM

There are two ways to make substantial income: the pirate league, or the monster league.

ALLIANCES

Create an alliance and associate only with people that respect you and that are not jealous or lacking ambition.

WARNING

Don't do business with desperate people.

ACTION

Never talk the talk unless you're willing to sacrifice on the walk.

ORIGINALITY

Never start a new concept that other companies are doing.

BEWARE

Pigs get fat; Hogs get slaughtered.

LOANS

Never loan money to friends. You're better off giving it to them.
The common denominator is common sense.

INTELLIGENCE

Hire people smarter and better than you. Delegate responsibilities to them. Profit.

QUIET

Loose lips sink ships!

PRESENCE

A true leader is accessible – no job too big, no job too small.

MISTAKES

If you make a mistake, admit it. Just don’t make too many.

INTEGRITY

Always, always take the high road. Be tough but fair and never lose your sense of humor.

LIMITS


Givers need to set limits, because takers rarely do.


MCKE: Make it, Collect it, Keep it, and Enjoy It.