CONTRACTSContracts are merely guidelines. If in breach of contract, you'll need a lawyer, so try to associate with reputable people. THE GOLDEN GOOSENobody kills the goose that lays the golden eggs. THE GOLDEN RULEWhoever has the gold unfortunately makes the rules. WORKNever ask someone to do something you wouldn't do. PRIORITIESDon't let the tail wag the doggie.LEADNever follow the herd.OPPORTUNITIESAmerica is the best country in the world for opportunity. Take advantage of it, or find other happiness. Never take advantage of go-getters.PACEPace yourself, don't run like a horse and stop like a donkey.PARTNERSHIPNever take on a direct partner. WISDOMFool me once, shame on you, fool me twice, shame on me.RECOGNIZEA leopard never changes his spots.SACRIFICEAlways be prepared to sacrifice your leisure time to get ahead.SELF-SUFFICIENCENever rely on personnel to do important business tasks unless you are a publicly traded company, essentially bribing for performance with investors money.REALISMThere are two ways to make substantial income: the pirate league, or the monster league. ALLIANCESCreate an alliance and associate only with people that respect you and that are not jealous or lacking ambition.WARNINGDon't do business with desperate people.ACTIONNever talk the talk unless you're willing to sacrifice on the walk.ORIGINALITYNever start a new concept that other companies are doing.BEWAREPigs get fat; Hogs get slaughtered. LOANSNever loan money to friends. You're better off giving it to them. The common denominator is common sense.INTELLIGENCEHire people smarter and better than you. Delegate responsibilities to them. Profit.QUIETLoose lips sink ships!PRESENCEA true leader is accessible – no job too big, no job too small.MISTAKESIf you make a mistake, admit it. Just don’t make too many.INTEGRITYAlways, always take the high road. Be tough but fair and never lose your sense of humor.LIMITS Givers need to set limits, because takers rarely do.MCKE: Make it, Collect it, Keep it, and Enjoy It.